Corporate sponsoring of RFID GPS tracked children

A school district in Northern California is to start tracking children on and off schools buses via RFID and GPS technology.  The system is free to the district, taxpayers and parents with local businesses sponsoring the messages sent to parents phones to tell them their child is safe at school.

The company East Coast Diversified Corporation (ECDC), the parent group of StudentConnect, is enabling this RFID tracking technology to be financed using adverts sponsored by local businesses.

According to ECDC this tracking of children “creates a unique opportunity for businesses to demonstrate a policy of corporate responsibility toward student safety in communities they do business with“.  Advertisers can engage “the brand loyalty of parents out of appreciation for receiving safety notification regarding their children.”

This just sounds bizarre.  What shop would want to sponsor tracking a child?  Eroding that child’s privacy.  Are society’s ethics and morals to be discarded for “corporate responsibility” – trading safety messages about location tracking of our children in exchange to be advertised at?  Do we not trust the bus driver, schools and society to show a collective care for our youngest?

Yes, there are random acts of violence that defy logic or reason but when statistics are scrutinized both from the industry selling this technology and real risks that do exist, possible perceived scenarios – that involve compromising children rights more than they do protecting their safety – arise offering a financial solution to a situation that is not that urgent and disproportionate to the reported transport crisis.

There is money to be made in tracking children, that is for sure.

“Good morning.  Your child has arrived safely at school.  Oh, and by the way, your local hardware shop is offering 99% off sledge hammers to a crack nut with”

We should have more faith in society to care for our children collectively.  All members of society, community, family, corporate, faith based, all aspects should care for all.  We should not rely on a money driven system to take responsibility for our children, nor be led into believing that that is where responsibility lies.

Surely as a society, whatever country or community you live in, we should all take a part in looking out for each other and not be driven in this supposed care for our children from a financial incentive.

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